Case Study
WeMove
As a family-owned company, we understand the importance of a smooth transition. That’s why we make your move our top priority. From start to finish, we handle every detail with dependable service, genuine care, and a commitment to getting you comfortably settled into what’s next.
Problem
A new job, lifestyle changes, education oppurtunities, marriage, family growth, retirement etc often make people move or relocate to new neighbourhoods. Saying goodbye to a familiar environment and settling into a new one can be overwhelming.
Moving can be stressful without the right information, causing anxiety and fatigue through the process. Being informed and organized makes the process easier.
Solution
This website is designed to help movers find ease and effective solutions to common challenges that often arise during the moving process. WeMove is dedicated to providing comprehensive moving assistance, valuable mental support, and a wealth of resources, all aimed at ensuring that people can experience a truly stress-free move.
The goal of this website is to reduce the stress of moving by offering informative logistical support that focuses on stressless moving, and the overall well being of movers and their families.
Goals
Simplify the moving process from start to finish.
Reduce stress and uncertainty associated with moving.
Build trust through transparency and reliability.
Increase user engagement and platform usage.
Objective
Understand why people move and their emotional drivers.
Identify and prioritize movers’ core needs.
Pinpoint major stress factors historically associated with moving.
Design app features that directly solve those long-standing pain points.
Drive app adoption and user retention.
My Process
Research
*
Define
*
Ideate
*
Design
*
Prototype
*
Test
*
Iterate
*
Research * Define * Ideate * Design * Prototype * Test * Iterate *
Key Findings
Research
Competitor Analysis
Through my competitor research, I discovered clear gaps in today’s moving services and uncovered pain points movers consistently face. These findings directly shaped how I approached the WeMove app—guiding my strategy and design decisions to ensure the experience feels more supportive, seamless, and truly stress-free for the people who rely on it.
Test
My goal was to conduct five tests asking users of their experience using the application on how to begin a moving process.
This enables me understand how user friendly the process is in meeting the needs of my target audience.
Analysis of test result
Most movers found the process simple and easy to understand.
They all completed the tast from start to finish.
Changes were suggested with the payment method.
Iterate
Based on the feedback I received, users suggested the application should enable a detailed card information that requires name, cvv and expiry date for security reasons.
This project had me learning through the whole process. I realized that small iterations makes huge differences to users and the overall outlook.
This is my first project and the experience is instrumental to my growth at the next project.
I interviewed users to know their painpoints and motivation for moving. We found out that most people had a mix of pleasant and unpleasant experiences from moving, however the latter was more experienced. Most people exceeded their budget and found the process stressful.
User Interviews
“I was unaware of how stressfull moving can be”
— Ally Peters
“Looking forward to exploring my new community”
— Robert Li
Most competitors have the “Get a quote” button clearly stated in the home page, making it easy for clients to have an estimate of the booking.
They offer additional moving services to help facilitate the process.
The home screens of moving pages have trucks in motion illustrated or in pictures.
“I went over my budget, was not prepared for additional fees”
— Michael Jones
“Glad to move to a new home, but it is overwhelming”
— Mia Jamie
Affinity Mapping
Key Takeaways
Most participants were motivated by moving into a new home, whether upgrading, relocating for family reasons, or transitioning into a better space.
Overall moving experiences were mixed, with users describing both positive moments and significant frustrations along the way.
All movers had items to donate, indicating a common need for decluttering solutions during the moving process.
Stress was a universal theme, as every participant experienced some level of emotional or logistical strain throughout their move.
This is how the final product would look, feel and interact with its audience. I created this design to make sure the user has a satisfied and positive user experience interacting with the platform.
Define
Who is my persona?
My persona is a representation of individuals interviewed within my target audience with common characteristics reflecting how they interact with this service and product.
Sitemap
Ideate
Userflow
My sitemap provides information about the website and where to find resources needed for easy navigation.
This user flow visually outlines the series of steps users take to achieve a specific goal to experience a smooth experience.
Here I outlined the branding outlook which includes logos, fonts, buttons and color palettes and more to create an engaging user experience and brand recognition.
High fidelity wireframe
Design
The wireframe helps us visualize the structure of the product from the beginning to the end focusing on structure and layout instead of color and and imagery.
